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A campaign by Kiranmayi Socio Educational Society

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The World Health Organization has classified the coronavirus outbreak as a global health emergency, and governments around the world are taking action to control the virus from spreading. A medical professional would know how the meaning of this word has changed drastically in the past three months. From being the virus that causes ‘common cold’ to today – where it has killed thousands of people worldwide. 

India, a country of 1.34 billion populations, with much of these living in poor hygiene and clustered environments. Developed countries like Italy and the US are struggling to meet the healthcare demands coronavirus has produced. Needles to say, the health system of India is grossly under-equipped to handle a blow of the same magnitude.

There is another problem with healthcare in India, the huge rural-urban divide. Since this is an improved virus, most urban cities where travelers arrived were affected first, and then went on to spread centrifugally, viz., the pattern of spread is urban to rural. If we can arrest this spread by timely intervention, this factor would play a smaller role.


% Population

% of Hospital Beds







                                             Rural-Urban Divide I Healthcare Accessibility in India

One should not expect the government to do all of this. It is our collective civic duty to adhere to public health guidelines and help out in whatever way we can. 

As everything is contracting, Direct Relief is expanding coronavirus response through intensified analysis, increased coordination, and expanded provision of medical essentials. As the total cases grow, Direct Relief is focusing on the three key areas of activity:

  • Providing assistance in the form of personal protective equipment or PPE for health workers,
  • Building and ICU medication model and mobilizing private resources to build a stockpile to assist with an anticipated spike in ICU patients,
  • Boosting support to safety-net facilities to address existing chronic gaps that ate likely to grow.

KISES wants to stand as a frontline volunteer in this time of chaos to help the communities and the people by reiterating simple hygienic precautions and practices, broadly promote helpful information, managing fear and stigma, and restoring a sense of calm through the acts of service by providing essential commodities for the daily wage workers.

  • Promote and Emphasize the practices of everyday preventive actions
  • Provide COVID19 prevention supplies (e.g., soap, hand sanitizer that contains at least 60% alcohol, tissues, trash baskets, and disposable facemasks)
  • Engage with stigmatized groups and speak out against negative behaviors to help counter stigma and discrimination
  • Distribution of masks, gloves and other protective equipment
  • Supporting quarantined and vulnerable individuals
  • Hygiene promotion campaigns to limit the spread of the virus
  • Provide food supplies

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