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Signed up August 20, 2022

Different types of ecommerce

In the world of e-commerce there are three main ways that a product may be advertised on the internet:

B2C stands for Business to Consumer (B2C)

B2C is an ecommerce company that sells directly to customers. B2C is a type of business which includes brands that develop their own items and then sell these to customers. Examples of B2C include Gymshark and Colourpop.

A few people misunderstand DTC (direct-to-consumer) in conjunction with B2C. Although that's not necessarily a bad thing, DTC is best understood as a subset of B2C rather than as the equivalent.

B2B (Business to Business)

B2B eCommerce is a kind of business that offers products or services to a different business. SwagUp for instance offers a variety of customizable products for corporate companies. Primera, on the other hand, sells top-quality printers, accessories and printers to other companies.

Although you may not hear about B2B as often as B2C however, this model of e-commerce is among the most popular. B2B's popularity is evident across the US, in which there are 1.6 B2B businesses for every B2C business.

Consumer to consumer (C2C).

Consumer to consumer (C2C) companies are marketplaces that allow consumers to sell their products to other consumers. Platforms such as eBay as well as Facebook Marketplace are common examples but newer marketplaces such Vinted and Wallapop are beginning to gain huge growth in their nations of origin.

The global growth trend is being experienced by the C2C model. Certain websites that connect customers to their customers have experienced 50% growth in the last five years. Industries like beauty, fashion and family products have the most potential.


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