Are you being realistic about your goals?

However excited you may be about a new business concept, staying focused and realistic is vital. Thomas Gravina, co-founder and CEO of cloud service firm Evolve IP, said you shouldn't have the Field of Dreams mentality when beginning your company.

Gravina stated that just because you have an idea, it does not mean everyone else will follow. "While you may have an idea that's unique, innovative or ahead of its time There must be a real, solid market to ensure it succeeds. Every new business plan or venture must have a market that you are confident you are able to sell today - not just theoretically or in the assumption that there is a future for the market."
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