Shazam

This Apple app lets you quickly locate songs in stores or restaurants and everywhere else.

The company employs the same simple approach to its brand identity guidelines , as it applies to the user interface. It explains the important role that the logo plays in identifying the brand's identity and how to incorporate the logo with the watermark in different settings.

Shazam adds a touch of humor in its identity guide to keep things entertaining and interesting while driving home Shazam's brand's image.

Netflix

Twenty years later, since its inception, Netflix continues to grow in popularity and is a major component of the on-demand media market.

Naturally, the logo as well as the "N" icon have essentially grown into distinct entities on their own.

Because its brand is mostly well-known the logo, it doesn't focus on too much in its online brand guidelines, except for its logo and symbol.

This implies that your brand's guidelines should only go as in the direction of your brand's mission.

Sometimes, the most important thing is to keep everything in order.

Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices offers a suite of tools to US buyers, sellers, and the luxury real estate investor.

The brand's guide to branding is extensive, covering the pages of 106 with information on the color palettes, voice and tone. It also provides established guidelines for physical collateral like the yard sign and printed stationery.

This style guide's genius lies in its completeness. To ensure that there is no misrepresentation or communication errors, each possible situation is covered in the guideline. This applies to offline and online interactions with brands.

This is a good reminder that guides should concentrate on both the physical and digital elements of your business. As you grow your guides will offer greater value if they're more comprehensive.
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