Sometimes the most important aspect is to keep everything in order.

Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices offers a range of tools for US home buyers, sellers, or the luxury real estate investor.

The guide to branding covers more than 106 pages, and includes information about colors, tone, voice, etc. It also includes pre-set guidelines to be used for collateral that is physical, like yard signs, printed stationery, and so on.

The genius of this style guide rests in its thoroughness. To ensure that there is no misrepresentation or confusion, every possible use case is described in the guideline. This is true for platforms on the internet as well as offline interactions with brands.

This is a good reminder that guides should concentrate on both the digital and physical aspects of your brand. As your business grows your guides will offer more value if they are more thorough.

Visa

Sweet and simple instructions do a fantastic job representing this global payment brand.

Visa is focused on the impact of UX and online style on their logos and the color elements. The company claims that it uses digital tones that are real, iconic, and clever.

This guideline for brands also contains a section on sensory elements. Visa examines in depth the sound, sight and haptics of the brand online. Visa transactions can be done on many different apps so it is essential to keep an identity that is consistent with its physical appearance.

If you have an ecommerce company or one that is solely digital Sensory feedback is an essential element of the guidelines for your brand.

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