Urban Outfitters, a lifestyle retailer is all about fun designs and quirky product shots in its visually creative style guide.
The guidelines for branding the retailer contain information on the photography process used and also its branding face.
As Urban Outfitters believes in evolving with consumers' changing preferences, the retailer doesn't shy away from rebranding itself every six months or so.
Urban Outfitters is a brand that has been updated to appeal to today's consumers. The brand's logo and the store's environment are revamped to attract them.
- Google Marketing Platform
Sometimes it's necessary to merge two brands into one brand.
Google's Google Marketing Platform was launched on the 24th of July, 2018. It's a collaborative brand that combines its DoubleClick advertising products and the Google Analytics 360 Suite.
The new brand is trustworthy professional, professional, and easy to understand, but still maintains the same friendly, approachable feel that Google users love.
The visual guide combines simplicity with strong visual elements to show its brand in an easy-to-understand way.
The company's brand page provides an overview of all these aspects, as well as the most effective examples to provide quick insight.
A look at Illustration, as an example, shows that the company employs a limited color palette clear lines, clean lines, negative space, and basic geometric shapes to give their illustrations a brand-name feel.