Wolf Circus

Urban Outfitters is a lifestyle retailer that focuses on quirky designs and quirky product shots.

The guidelines for branding the retailer contain information on the process of photography and its logo.

Urban Outfitters believes that consumers are always changing their preferences and is open to rebranding every six months.

Everything from the logo to the shop interior is updated to attract modern shoppers which makes Urban Outfitters one of the top brand guidelines to follow if you're looking to being relevant and trendy.

1. Google Marketing Platform

Sometimes, it's necessary to combine two items into a single brand.

On July 24 in 2018, Google launched its Google Marketing Platform--a collaborative brand that unified its DoubleClick advertiser products and the Google Analytics 360 Suite.

This new brand focuses on being trustworthy, professional and knowledgeable, while still maintaining that feeling of friendliness that Google customers have come to appreciate.

The visual guide is simple with powerful visual elements to present its brand in a simple and easy to understand manner.

1. Uber

The page for branding of the company provides an overview of each of the elements, and offers top-of-the-line examples to give quick insights.

A look at Illustration, for example, shows that the company uses limited color, clean lines, negative space, and the basic geometric shapes to give its illustrations a distinctive look.
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